The Project O Brand Philosophy

The following statement defines everything we aim to do and be as an organisation. It literally forms the framework that defines Project O and the work it does:

• Every activity Project O participates in will be done with excellence.
• Project O will attain greatness via cutting edge operations.
• Project O has a world class work ethic, second to none.
• Project O staff are and will be disciplined people - striving for discipline in every area of life.
• Project O staff are and will be self-motivated individuals that are hungry for personal development.
• If, as an organisation we don’t know something- we learn.
• Project O consists of people who ‘get it’- our brains are wired differently.
• Project O staff buy into vision of Project O and the leadership.
• Project O staff are people living with no gap between the message and the messenger.
• Project O staff are people of unwavering faith.
• Project O staff are fully devoted to the vision, message and purpose of the organisation.
• Project O staff are eople of non-compromise.
• Project O staff are people who are immune to the disease of ‘average’.
• Project O staff are risk takers.
• Project O staff are people with an ‘A+’ for effort, no matter what the task.
• Project O staff are people who need guidance not baby sitting management.
• Project O staff are excellent communicators.
• Project O staff are humble, arrogance-free individuals.
• Project O believes that readers (are leaders).
• Project O is growth orientated- if you are not growing; you are dying.
• Project O is driven by creativity, imagination, boldness and visionary zeal.
• Project O and its staff are vision orientated.
• Project O people are WORLD CHANGERS!

A word from our founder…

As founder and director without salary I demand all of the above. I lead by example, having put my life on the line.

These qualities are to be installed into every word, conversation, act, visitation and interaction. They are expected in their entirety not just in part. We will be recognised for our spirit of excellence in every department and this recognition will be used in the funding, resources, personnel (both salaried and volunteered) that will take the work of Project O to the four corners of South Africa and beyond. If we aspire to this level of greatness Project O will become the greatest orphan support work in South Africa. There is literally nothing stopping us attaining this goal!

Our vision is to fully support orphans by any means necessary. We have developed a ‘model’ that will be the blueprint for 100% self sufficient children’s homes. The model also provides top class education. Through this, Project O will become a familiar name the world over known for its standard of excellence.

We are in the people business - they are our focus.